Music is an emotionally-rooted medium that draws on nostalgia and emotion to create connections with customers quickly by setting a particular ambiance. Whether someone is walking into a store, sitting in a lobby, transacting financial business, enjoying a meal in a restaurant, or sipping a drink at a bar, the music you play is integral to the overall experience of your customer.
Although it’s difficult to quantify the benefit that music has on business, it has incredible value and plays a vital role. It makes the customer and employee experience more impactful, enjoyable, memorable and productive. Think of it like air conditioning – while it’s difficult to measure the direct impact it has on the customer experience during the summer, you’d be hard-pressed to find a store or restaurant that’s willing to let their customers sweat!
So, how are you using music to build rapport with your customer and enhance the energy and productivity of your employees? Here are five easy ways you can integrate music into the customer experience and create greater loyalty as a result.
Evaluate the Music
Music needs to fit your vibe. If your branding is synonymous with rest and relaxation, is the music too upbeat? Or is it too mainstream for your hip and trendy brand? Does your music create privacy for confidential conversations?
Event Inspiration
Is there a music festival or concert taking place on a weekend that many of your customers are attending? Play the kind of music they’re there to listen to.
Ambiance for Your Customers
Is the music in the dining room too distracting to encourage conversations? Too quiet for retail areas? Too mellow to encourage dancing in a bar? Music can and should create a sense of well-being and safety during less busy times.
Colleagues & Staff
Ask them their opinion and be open to the musical tastes of others – your employees matter just as much as your customers. The music you’re playing may appeal to you but your staff and the anecdotal feedback they get from customers may suggest they would prefer a different soundtrack. There is nothing worse than having to listen to songs and genres you hate throughout the workday.
Amplify Customer Experience
Do you have music playing in your showroom or store front while customers are browsing or debating their purchase?
Easy Control
The best part is that you will be able to control the channel selection from your PC or smart phone. Once the service is installed, you receive a link that gives you access to all the channel selection. Channels cannot be changed on-premise unless you give an employee that access URL. And the best part is you can install it yourself and still get full support from us. Learn more >